You may not give it much thought, but you are a 'brand' to everyone who knows you. Your personal brand is always speaking, and like all brands, it is subject to constant scrutiny and potential breakdown. Comprising your integrity, way of being, and, of course, your track record in day-to-day life, the way your personal brand resonates with others will profoundly impact your relationships, career opportunities, and life momentum. At the same time, your brand can stop you in your tracks if you're not clear about what you stand for and how you will make yourself relevant, and beneficial to those around you. Keeping commitments, showing up on time, excellence in work ethic, response times, how you handle the details, and the overall value you create for others are a few of the many ways your brand is measured. And in today's world of constant evaluation, keeping your personal brand intact is vital to sustaining your influence, position, and ability to move into new situations with a positive presence and credibility. With as little as a single experience or a quick search online, your brand is, or will soon be, in full view for the world to see. Will viewers be attracted or repelled? Will they buy in or move on? It all depends on the 'brand of you' they experience, online or off. Maintaining your personal brand standards and reputation does require work, but the alternative is sometimes a tainted personal brand that is beyond repair. An occasional close look in the mirror, plus honest feedback from others, will help you uncover ways to make your brand more compelling for all concerned.
Questions to your Brand:
- How is my brand affecting others personally, professionally, and socially?
- Are there traits or behaviors I need to build into or remove from my personal brand to have better results in life?
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